In order to protect the client’s identity the client will be named SMB (small-medium business)
In this project the team worked with a local HVAC company. The company, SMB #2, had just launched a membership program that had grown really quickly to become their most profitable service. However, in recent years the membership growth had plateaued – the team was challenged to identify the cause and generate strategies to address it. Ultimately the goal was to increase SMB #2’s EBITDA from -5% to 5%, and increase their market share.